Notes on marketing
& building online.
Short, practical write-ups from actual campaigns and builds — not recycled listicles.
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Digital Marketing in Dubai: A Practical Guide to Growing Your Business Online
Digital marketing helps businesses in Dubai attract the right audience, increase online visibility and generate measurable growth through SEO, Google Ads, socia...
Read the full post →Amazon vs Noon: Where Should You Sell First in the UAE?
Every seller asks this eventually. Here's how I actually decide it for clients — based on category, margins and how much operational overhead they can handle.
Read more →SEO Checklist for Shopify Stores in 2026
The technical and content fixes that move Shopify rankings fastest.
Read more →5 Google Ads Mistakes That Are Wasting Your Budget
The most common setup mistakes I see in new accounts — and the fix.
Read more →Why Your WordPress Site Is Slow (And How to Fix It)
The five most common causes of a sluggish WordPress site.
Read more →Turning Instagram Followers Into Paying Customers
Followers don't pay the bills. Here's the funnel that does.
Read more →When to Build a Custom Web App Instead of Off-the-Shelf Tools
A simple framework for the buy-vs-build decision.
Read more →Migrating to Shopify Without Losing Your SEO Rankings
The checklist I run through on every platform migration.
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