Seven areas. One coherent system.
From Google Ads account structure to Shopify builds and custom Laravel tooling — each skill works on its own, but the real value is running them together so campaigns, storefronts and data all point in the same direction.
Most digital marketing problems are not a missing tactic — they are a missing system. Each skill below has its own page with a full breakdown of what it covers, the tools involved, and common mistakes worth avoiding before starting.
What I work on
Google Ads
Search, Shopping and Performance Max structured so sibling storefronts do not compete in the same auction.
Social Media Marketing
Paid and organic social across the platforms that move numbers for UAE and GCC brands.
SEO
Technical and on-page optimization built to reduce how much traffic has to come from paid clicks.
Marketplace Management
Catalog health, pricing and ads kept in sync across Amazon UAE, Noon and regional marketplaces.
Shopify Development
Theme customization and storefront builds that stay fast and maintainable after launch.
WordPress Development
WordPress sites built to stay fast as they grow — not just at launch.
Custom Web Development
Laravel and PHP tools and dashboards for problems off-the-shelf software does not cover.