SEO vs paid: how I think about channel mix for UAE e-commerce
Organic and paid search aren't competing budgets — they're different speeds of the same engine. Here's how I split attention between them.
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Notes on what's actually working
Short, practical write-ups from day-to-day work across Google Ads, SEO, marketplaces, Shopify, and WordPress — mostly things I wished someone had written down before I had to learn them the hard way.
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in SEO & Strategy