Test Blog

Treating sibling brands as separate problems

When a group runs more than one storefront selling similar products, it's tempting to manage each Google Ads account as if the others don't exist. In practice, they're often bidding in the exact same auctions, for the exact same shoppers, which means the group is sometimes paying twice to reach one person.

Auction Insights is the easiest place to catch this — if two accounts under the same group show up against each other regularly, that's worth a conversation before the next budget increase. When a group runs more than one storefront selling similar products, it's tempting to manage each Google Ads account as if the others don't exist. In practice, they're often bidding in the exact same auctions, for the exact same shoppers, which means the group is sometimes paying twice to reach one person.

So This is the Final